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So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love

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In this eye-opening account, Cal Newport debunks the long-held belief that “follow your passion” is good advice.  Not only is the cliché improper-preexisting passions are rare and have little to do with how most of the people end up loving their work-but it can be dangerous, leading to anxiety and chronic job hopping.

After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they have shyed away from in developing their compelling careers.

Matching your job to a preexisting passion does not matter, he reveals. Passion comes after you put in the hard work to transform excellent at something valuable, not before.
In other words, what you do for a living is much less important than how you do it.

With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers used to be to “be so good they are able to’t ignore you,” Cal Newport’s clearly written manifesto is mandatory reading for any person fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take keep an eye on of their livelihood. He provides an evidence-based blueprint for creating work you love.

SO GOOD THEY CAN’T IGNORE YOU will change the way we consider our careers, happiness, and the crafting of a remarkable life.

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