Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and apply these understandings. Dr. Robert Cialdini is the seminal expert within the all of a sudden expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research at the side of a three-year program of study on what moves people to modify behavior has resulted on this highly acclaimed book.
You’ll learn the six universal principles, use them to turn out to be a skilled persuader—and defend yourself against them. Absolute best for people in all walks of life, the rules of Influence will move you toward profound personal change and act as a driving force on your success.