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Drive: The Surprising Truth About What Motivates Us

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The perfect graduation gift

Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing

The New York Times bestseller that gives readers a paradigm—shattering new way to take into accounts motivation.

Most of the people imagine that one of the best ways to motivate is with rewards like money—the carrot-and-stick approach. That’s a mistake, says Daniel H. Pink (creator of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the name of the game to high performance and satisfaction-at work, at school, and at home—is the deeply human want to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book so that they can change how we think and grow to be how we are living.

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