The bible for bringing state of the art products to larger markets—now revised and up to date with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there’s a vast chasm between the early adopters and the early majority. At the same time as early adopters are willing to sacrifice for the good thing about being first, the early majority waits until they know that the technology if truth be told offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and in the long run accelerate adoption across every segment.
This third edition brings Moore’s classic work up to the moment with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore’s most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work due to this fact published in his Inside the Tornado, and the second presenting his up to date groundbreaking work for technology adoption models for high-tech consumer markets.